In most of my design projects, I incorporate original illustration. I can’t help it. When a design needs a little extra oomph, I tend to create it myself rather than purchase stock art. In this case, my client was opening an upscale consignment boutique in L.A.. She wasn’t quite sure how to articulate what she wanted, but she described to me her ideal customer and explained her business model.
She was thrilled with the result when I created an original illustration and adapted an existing font to fit the high-end fashion boutique look and feel.