Planner Design

I teamed up with speaker and author Samantha Ettus to create a companion to her best-selling book, The Pie Life. Creating a daily planner from scratch is deceptively simple, especially one filled with so much valuable content in addition to the usual calendar pages. Sam wanted to make sure that the planner reflected the spirit of her book, which is empowering women to take control of their work and family lives.

Sam and I met to discuss broad ideas and came away with a very rough sketch of a page layout. Over the course of several months, I designed layouts, created icons and imported passages from Sam’s book. More than a simple planner, it contains quotes from famous women achievers, quizzes, snippets of advice from Sam, and of course calendar pages filled with important dates and holidays.

Sam and I also went through a few prototypes from different printers before finding just the right one. I worked closely with the print production manager on preflight, color correction and exact layout specs for optimum legibility with the chosen binding. The final planner is available on Amazon and most currently, FabFitFun boxes.